Professional Communication
| Student Learning Goals | Student Learning Outcomes |
|---|---|
| Students will demonstrate knowledge of industry standards in relation to journalism, production, communication, and/or public relations. | 1. Students will recognize elements and concepts of communication theory in rhetorical situations. |
| 2. Students will recall and discuss the history, growth, and current efforts by professional communicators. | |
| 3. Students will evaluate the legal and ethical situations professional communicators face. | |
| 4. Students will identify and critique qualities of ethical and accurate journalism in print. | |
| 5. Students will demonstrate competency in news production for television and print. | |
| 6. Ability to develop skills and attitudes which promote free inquiry, critical listening, receptiveness toward divergent viewpoints, and willingness to support unpopular ideas. | |
| Students will analyze ethical standards of communication and apply those standards across rhetorical situations. | 1. Students will present a portfolio of their work at the end of their academic career. |
| 2. Students will utilize ethical and professional news gathering and writing practices to produce news for television and print. | |
| 3. Students will demonstrate ethical electronic news gathering practices to produce television and radio news content. | |
| Students will apply advanced critical thinking, writing, and speaking skills. | 1. Students will employ critical thinking skills as they research, organize and present a variety of advanced speeches. |
| 2. Students will apply critical listening and thinking skills and provide constructive criticism to classmates during advanced speech presentations. | |
| 3. Students will present their portfolio to faculty and peers at the end of their academic careers to demonstrate their public speaking abilities. | |
| 4. Students will compose and evaluate promotional materials using industry-based knowledge and standards. | |
| 5. Students will recognize industry-standards in vocal delivery for various broadcast tasks. | |
| Students will investigate and comprehend the function of media in society. | 1. Students will analyze an element of media for critique and argue its role in society. |
| 2. Students will question the validity of persuasive messages used in media. | |
| 3. Students will analyze complex legal issues for communication and media professionals. | |
| Students will produce professional-quality work for local, regional, and national audiences, conferences, and competitions. | 1. Students will submit professional-quality work from KMSU and Red & Green for regional competitions. |
| 2. Students will host a live auction for KMSU broadcast to a regional, national, and international audience. | |
| 3. Students will interact with business-leaders to acquire donations for a live auction. | |
| 4. Students will work to reach a donation goal through a live auction fundraiser. Assessment will be gauged on dollar amount raised compared to students’ goal. |
Bachelor of Arts with a Major in Professional Communication
The Media Service Concentration is Required of all BA in Professional Communication majors.
| General Education | ||
| General Education Courses | 38-40 | |
| Required Core | ||
| COMM 100 | Recitals | .5 |
| 100 Required Every Semester | ||
| COMM 120 | Introduction to Broadcasting | 3 |
| COMM 210 | Advanced Public Speaking | 3 |
| COMM 218 | Public Relations Principles | 3 |
| COMM 219 | Mass Media and Society | 3 |
| COMM 225 | Audio Production I | 3 |
| COMM 244 | Reporting and Feature Writing | 3 |
| COMM 354 | Special Events Planning | 3 |
| COMM 360 | Video Production I | 3 |
| COMM 412 | Communication Law and Ethics | 3 |
| COMM 492 | Senior Portfolio | 1-3 |
| Options: | ||
| Select one of the following options: | 15 | |
Sports Communication Option | ||
| Campaigns and Strategies | ||
| Play-by-Play Communication | ||
| Sports Television Production | ||
| Broadcast News Gathering | ||
Select one of the following: | ||
| Broadcast Advertising and Applications | ||
| Media Sales and Analysis | ||
Social Media Option | ||
| Print, Web, and Social Media Graphics | ||
| PR and Media Writing | ||
| Social Media, Writing, and Design | ||
| Social Media Strategy and Measurement | ||
| Advanced TV and Social Media Production | ||
Public Relations Option | ||
| Broadcast Advertising and Applications | ||
| PR and Media Writing | ||
| Community Relations | ||
| Campaigns and Strategies | ||
| Crisis Communication | ||
Journalism Option | ||
| Print, Web, and Social Media Graphics | ||
| Social Media, Writing, and Design | ||
| Persuasion and Argumentation | ||
| Investigative Reporting | ||
Select one of the following: | ||
| Digital Photography | ||
| Graphic Design I | ||
ART 280 | ||
| Broadcast News Writing | ||
Production Option | ||
| Media Announcing | ||
| Broadcast News Writing | ||
| Broadcast News Gathering | ||
| Advanced TV and Social Media Production | ||
Select one of the following: | ||
| Interpersonal Communication | ||
| Broadcast Advertising and Applications | ||
| Media Sales and Analysis | ||
| Investigative Reporting | ||
| Acting I | ||
Communication Option | ||
| Interpersonal Communication | ||
| Persuasion and Argumentation | ||
| Group Dynamics | ||
| Gender Communication | ||
| Crisis Communication | ||
| Second Major or Minor/Concentration(s) | 37 | |
Communication Minor (Non-Major)
| COMM 210 | Advanced Public Speaking | 3 |
| COMM 212 | Interpersonal Communication | 3 |
| COMM 315 | Persuasion and Argumentation | 3 |
| COMM 316 | Group Dynamics | 3 |
| COMM 324 | Community Relations | 3 |
| COMM 413 | Gender Communication | 3 |
| COMM 425 | Crisis Communication | 3 |
| COMM 218 | Public Relations Principles | 3 |
| or COMM 219 | Mass Media and Society | |
| Total Hours | 24 | |
Broadcasting Concentration
| COMM 120 | Introduction to Broadcasting | 3 |
| COMM 225 | Audio Production I | 3 |
| COMM 360 | Video Production I | 3 |
| COMM 285 | Broadcasting and Professional Communication Activities | 2 |
| COMM 281 | Reporting and Editing | 1 |
| Total Hours | 12 | |
Journalism Concentration
| COMM 244 | Reporting and Feature Writing | 3 |
| COMM 224 | Social Media, Writing, and Design | 3 |
| COMM 344 | Investigative Reporting | 3 |
| Complete 3 credits of the following: | 3 | |
| Reporting and Editing | ||
| Broadcasting and Professional Communication Activities | ||
| Total Hours | 12 | |
Public Relations Concentration
| COMM 218 | Public Relations Principles | 3 |
| COMM 221 | PR and Media Writing | 3 |
| COMM 325 | Campaigns and Strategies | 3 |
| Select three credits of the following: | 3 | |
| Mass Media and Society | ||
| Broadcast Advertising and Applications | ||
| Crisis Communication | ||
| Reporting and Editing | ||
| Broadcasting and Professional Communication Activities | ||
| Total Hours | 12 | |
Media Service Concentration
This Concentration is required of all Broadcasting Majors
| Elect 6 Credits from the following | 6 | |
| Broadcast Production | ||
| Broadcast Practicum | ||
| Elect 6 credits from the following | 6 | |
| Reporting and Editing | ||
| Broadcasting and Professional Communication Activities | ||
| Required | ||
| COMM 454 | Advanced Special Events Planning | 3 |
| Total Hours | 15 | |
Social Media Concentration
| COMM 224 | Social Media, Writing, and Design | 3 |
| COMM 310 | Social Media Strategy and Measurement | 3 |
| COMM 460 | Advanced TV and Social Media Production | 3 |
| ART 112 | Print, Web, and Social Media Graphics | 3 |
| Complete 3 credits of the following: | 3 | |
| Reporting and Editing | ||
| Broadcasting and Professional Communication Activities | ||
| Total Hours | 15 | |
Sportscasting Concentration
| COMM 326 | Media Announcing | 3 |
| COMM 328 | Play-by-Play Communication | 3 |
| COMM 329 | Sports Television Production | 3 |
| COMM 285 | Broadcasting and Professional Communication Activities | 2 |
| Complete 2 credits of the following: | 2 | |
| Broadcast Practicum | ||
| Total Hours | 13 | |
Communication Arts (Speech) Concentration
| Select from the following | 12 | |
| Advanced Public Speaking | ||
| Interpersonal Communication | ||
| Persuasion and Argumentation | ||
| Group Dynamics | ||
| Gender Communication | ||
| Total Hours | 12 | |