2017-18 Undergraduate and Graduate Catalogs

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COMM 221. PR & Media Writing. 3 Hours.

Introduction to basic writing skills in the field of public relations & the media. This is a writing intensive course. You will learn how to adapt message for various media & mediums. Specifically, you will learn to compose news releases, media advisories, internal communications information, and more. Active writing is a key component taught in this course. This course teaches students how to prepare professional public relations messages for print electronic media.