2017-18 Undergraduate and Graduate Catalogs

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COMM 325. Campaigns and Strategies. 3 Hours.

This course will explore marketing, public relations, and advertising relationships in today's market. The textbook, classroom lectures, guest speakers, and assignments will build a solid foundation in the fundamentals needed to develop and implement campaigns and strategies in the field of public relations, advertising, and marketing. Prerequisites: COMM 218 and junior or senior status.