Marketing

Bachelor of Science with a Major in Marketing

General Education
General Education Courses38-40
College of Business Required General Education Courses
Principles of Microeconomics
Principles of Macroeconomics
Elementary Statistics
Introduction to Statistics
Data Analysis and Visualization
College of Business Core Requirements
ACCT 200Elements of Accounting I3
ACCT 201Elements of Accounting II3
ACCT 315Legal Environment of Business3
BADM 269Professional Ethics3
BADM 301Fundamentals of Management3
BADM 321Marketing3
BIT 220Management Information Systems3
BIT 302Business Communication3
BOTE 247Spreadsheet Applications3
FIN 353Principles of Financial Management3
Courses Required for Marketing Major
ACCT 321Managerial Accounting3
BADM 302Introduction to Entrepreneurship3
BADM 307International Business3
BADM 324Integrated Marketing Communications3
BADM 421Applied Research3
BADM 422Consumer Behavior3
BADM 424Logistics & Channel Management3
BADM 427International Marketing3
BADM 488Marketing Strategy3
Electives: Select any combination of 2 courses (6 SH) from 300-400 BADM/BUS courses6
Other Electives19
Total Hours120-122

Marketing Minor

BADM 301Fundamentals of Management3
BADM 302Introduction to Entrepreneurship3
BADM 307International Business3
BADM 321Marketing3
BADM 422Consumer Behavior3
BADM 424Logistics & Channel Management3
Total Hours18

Marketing Concentration (for non-business majors)

BADM 120Fundamentals of Business3
BADM 321Marketing3
BADM 422Consumer Behavior3
BADM 427International Marketing3
Total Hours12

Marketing Education Concentration

Restricted to Business Education majors.

BADM 120Fundamentals of Business3
BADM 301Fundamentals of Management3
BADM 321Marketing3
BADM 324Integrated Marketing Communications3
Total Hours12