Professional Communication Program Mission
The Professional Communication degree program at Minot State provides students with a strong foundation of knowledge about the work and workings of human communication. The program applies this knowledge to experiential learning across three tracks: strategic communication, sports media production and social media management. Combining theoretical knowledge and practical skills makes for uniquely prepared graduates - ready to serve the myriad communication demands presented in professional settings - large and small.
Professional Communication Program Goals and Outcomes
Student Learning Goals and Student Learning Outcomes
| Student Learning Goals |
Student Learning Outcomes |
| Students will demonstrate comprehensive knowledge of the discipline of Communication Studies and be prepared to apply this to industry standards across Strategic Communication and Media Production. |
1. Students will recognize elements and concepts of communication theory. |
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2. Students will recall and discuss the history, growth, and current efforts by professional communicators. |
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3. Students will evaluate ethical situations professional communicators face in gathering, producing, and distributing content. |
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4. Students will demonstrate competency in media content production. |
| Students will create communication outputs informed by ethical and academic best practice. |
1. Students will present an evidence-based portfolio of work as a capstone marking the conclusion of their undergraduate academic work. |
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2. Students will demonstrate ethical practices relevant to producing media content. |
| Students will evaluate best practice in both the Communication industry and Communication Discipline to create content which engages audiences across a variety of media. |
1. Students will employ critical thinking skills as they research, organize, and produce a variety of media content. |
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2. Students will apply critical thinking skills demonstrating an understanding of how communication theory relates to the function of message creation and exchange. |
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3. Students will present a portfolio of work, containing media content produced during their degree program, that is representative of their professional brand identity. |
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4. Students will compose and evaluate strategic communication materials using industry-based knowledge and standards. |
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5. Students will evaluate the varied industry standards for vocal delivery and understand their application to varied media tasks. |
| Students will examine the social uses to which varied forms of Communication are applied. |
1. Students will evaluate an element of media for understanding its role in society. |
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2. Students will evaluate persuasive messages used in media. |
| Students will develop professional quality work for local, regional, and national audiences, conferences, and competitions. |
1. Students will create an output suitable for review in professional or academic environments. |
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2. Students will plan and create a special event inclusive of communications strategy, event delivery, and evaluation. |
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3. Students will demonstrate best practice in stakeholder engagement and communication. |
Professional Communication majors are encouraged to attend all student and faculty shows, presentations, and events. Professional Communication majors are required to complete COMM 492 Senior Portfolio as their capstone learning experience.
