2016-17 Undergraduate and Graduate Catalogs

Marketing

Marketing Program Mission

The Marketing graduate is capable of filling marketing positions in organizations and communities and is capable of establishing, promoting and running business ventures.

Marketing Program Goals and Outcomes

Goal Outcome
Apply marketing analysis and planning and control concepts at the strategic, tactical, and operational levels in an ever changing dynamic marketing environment.Conducts marketing analysis at the strategic, tactical, and operational levels in any organization.
Prepares and implements a marketing plan.
Devises and implements control mechanisms.
Conducts research and identifies how to manage change and facilitate organizational development.
Identifies and analyzes risks and uncertainties and suggests risk management plans.
Conducts environmental scanning.
Identifies and analyzes the forces operating in an ever- changing marketing environment.
Apply promotional entrepreneurial, communication, and cross-cultural marketing skills and competencies.Demonstrates and applies promotional skills and competencies for marketing products, services, and ideas.
Demonstrates and applies entrepreneurial skills and competencies for marketing products, services, and ideas.
Demonstrates and applies communication skills and competencies for internal marketing, customer service, and other marketing functions.
Demonstrates and applies cross-cultural skills and competencies in segmenting and servicing markets.
Apply consumer behavior knowledge in marketing products, services, and ideas.Applies consumer behavior knowledge in marketing products.
Applies consumer behavior knowledge in marketing services.
Applies consumer behavior knowledge in marketing ideas.
Apply marketing concepts in consumer, industrial, and government markets.Demonstrates and applies consumer behavior knowledge in the consumer market.
Demonstrates and applies consumer behavior knowledge in the industrial market.
Demonstrates and applies consumer behavior knowledge in the government market.
Apply marketing skills in evaluating domestic and international marketing environments.Explains and applies marketing skills to evaluate domestic markets.
Explains and applies marketing skills to evaluate environmental international markets.
Demonstrate effective decision-making, planning, organizing, leading, and controlling knowledge, skills, and abilities.Demonstrates effective decision-making, planning, organizing, leading, and controlling in advertising, promotion, public relations, and direct marketing.
Demonstrates effective decision-making, planning, organizing, leading, and controlling in distribution and logistics.
Demonstrates effective decision-making, planning, organizing, leading, and controlling in marketing information systems and e-commerce.
Demonstrates effective decision-making, planning, organizing, leading, and controlling in product management.
Apply research tools and skills for exploring marketing opportunities and for solving market problems.Applies research tools and skills for exploring marketing opportunities.
Applies research tools and skills for solving marketing problems.

 

Bachelor of Science with a major in Marketing

General Education
General Education Courses38-40
College of Business Required General Education Courses
Principles of Microeconomics
Principles of Macroeconomics
Elementary Statistics
College of Business Core Requirements
ACCT 200Elements of Accounting I3
ACCT 201Elements of Accounting II3
ACCT 300Legal Environment of Business3
BADM 301Fundamentals of Management3
BADM 321Marketing3
BIT 220Management Information Systems3
BIT 318Business Communication3
BOTE 247Spreadsheet Applications3
FIN 353Corporation Finance3
Courses Required for Marketing Major
MATH 146Applied Calculus3
ACCT 321Managerial Accounting3
BADM 120Fundamentals of Business3
BADM 307International Business3
BADM 324Integrated Marketing Communications3
BADM 421Applied Business Research3
BADM 422Consumer Behavior3
BADM 424Logistics & Channel Management3
BADM 427International Marketing3
BADM 488Marketing Strategy3
Electives
(to meet the 120 graduation requirement)
Total Hours120

Business Administration Minor (for non-business majors)

ACCT 200Elements of Accounting I3
ACCT 201Elements of Accounting II3
ACCT 300Legal Environment of Business3
BADM 301Fundamentals of Management3
BADM 321Marketing3
Select two BADM Courses from the 200-400 Level6
Total Hours21

International business Minor

FIN 251Personal Finance3
BADM 301Fundamentals of Management3
BADM 307International Business3
BADM 321Marketing3
BADM 427International Marketing3
BADM 437International Culture & Management3
Total Hours18

Marketing Minor

BADM 120Fundamentals of Business3
BADM 301Fundamentals of Management3
BADM 307International Business3
BADM 321Marketing3
BADM 422Consumer Behavior3
BADM 424Logistics & Channel Management3
BADM 427International Marketing3
Total Hours21

Management Minor

BADM 120Fundamentals of Business3
BADM 301Fundamentals of Management3
BADM 321Marketing3
BADM 303Human Resource Management3
BADM 304Entrepreneurship/Small Business Management3
BADM 307International Business3
BADM 436Organizational Behavior Principles and Practices3
Total Hours21

Management Concentration (for non-business majors)

BADM 120Fundamentals of Business3
BADM 301Fundamentals of Management3
BADM 303Human Resource Management3
BADM 436Organizational Behavior Principles and Practices3
Total Hours12

Marketing Concentration (for non-business majors)

BADM 120Fundamentals of Business3
BADM 321Marketing3
BADM 422Consumer Behavior3
BADM 427International Marketing3
Total Hours12

Marketing Education Concentration

Restricted to Business Education majors.

BADM 120Fundamentals of Business3
BADM 301Fundamentals of Management3
BADM 321Marketing3
BADM 324Integrated Marketing Communications3
Total Hours12

International Business Concentration

BADM 301Fundamentals of Management3
BADM 307International Business3
BADM 321Marketing3
BADM 437International Culture & Management3
Total Hours12