2017-18 Undergraduate and Graduate Catalogs

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BADMĀ 525. Strategic Marketing. 3 Hours.

Investigates marketing from a managerial perspective, including the critical analysis of functions of marketing, opportunity assessment, marketing planning and programming, marketing leadership and organization, and implementing, evaluating, controlling, and adjusting the marketing effort. Focuses on the creative process involved in applying the knowledge and concepts of marketing to the development of marketing strategy. Integrates marketing decisions, ethics, strategies, and plans with other functional business areas.

Graduate Certificate Programs at Minot State University


...level. The three courses, BADM 535 Management Principals and Practices, BADM 525 Strategic Marketing, and...