2017-18 Undergraduate and Graduate Catalogs

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BADMĀ 324. Integrated Marketing Communications. 3 Hours.

Acquaints students with the role of integrated marketing communications concepts and practices in enhancing the equity of brands, and provides thorough coverage of all aspects of an IMC program: advertising, promotions, packaging, and branding strategies, point of purchase communications, marketing oriented public relations, and event and cause oriented sponsorships. Prerequisite: BADM 321.